Rebuilding a Dynamics 365 partner's site as a lead-generation platform
A rebuild of NanoIT's marketing site, from static Next.js to a Postgres-backed platform with programmatic SEO landing pages by industry and service, plus a JWT-secured admin dashboard for managing inbound leads.
NanoIT Solutions
IT Consulting, Microsoft Dynamics 365 Partner
Ashford, UK & Hyderabad, India
2026
What changed
NanoIT's original site was a well-built but static brochure, good for describing Dynamics 365 CE, Sales, Customer Service, Field Service, and manufacturing consulting, but no way to capture or manage the leads it generated. We rebuilt it on Drizzle and Supabase, added industry- and service-specific landing pages for SEO, and gave the team an admin panel to actually work their pipeline.
What changed
What shifted once the system went live.
Site generations shipped
Admin dashboard for lead management
ERP-by-industry landing pages added
What we built
Public Site
- Dynamics 365 CE, Sales, Customer Service, and Field Service pages
- Manufacturing and ERP-by-industry landing pages for SEO
- Careers, about, and contact, rebuilt on a consistent design system
Lead Capture
- Contact-form submissions stored directly in Postgres via Drizzle
- Deliberately no auto-email; leads land in the admin queue, not an inbox
- Structured contacts table ready for CRM export
Admin Dashboard
- JWT-based admin authentication
- Lead review and management CRUD
- Deployed with analytics and speed monitoring built in
How we approached the rebuild
Kept the content, rebuilt the foundation
The original static site's information architecture was solid, so we preserved it and rebuilt the underlying stack, moving from a purely static site to Drizzle ORM against Supabase Postgres.
- Content audit of the existing static pages
- Drizzle schema designed around leads and structured content
- Supabase Postgres as the single data store
Added pages that actually rank
Dozens of ERP-by-industry and service-by-slug pages were added so NanoIT shows up for specific searches, not just their brand name.
- Manufacturing and industrial ERP landing pages
- Service pages structured for search intent
- Consistent shadcn/ui component system throughout
Gave the team a working pipeline
Rather than leads disappearing into an inbox, they land in a dashboard the NanoIT team logs into daily.
- JWT-secured admin login
- Contacts CRUD with status tracking
- Built to plug into a CRM later without a rebuild
How we'd approach yours.
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Design strategy
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All needs covered
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Sector knowledge, not generic software.
We've shipped into regulated, high-volume, and operationally complex environments.
All industriesLet's scope your build. Free, and with no pitch attached.
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Focus on growth. We'll handle the build, end to end.
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